Many networking groups take a break in August for holidays & those who do carry on usually have reduced numbers. This makes it a great time of year to review your networking efforts and assess if you are getting the results would like have so far.
You should always ask yourself these questions every 3-6 months and I always suggest that you completely review the results and the groups you attend every 18 – 24 months, simply because your business will evolve in that time, the members may change and you may find that although you attend every meeting, you simply aren’t getting the results you would like. The atmosphere can often become stale, especially if you are in a group where membership is restricted and you are talking to the same people at every meeting.
1. Are you getting a good return from the groups you attend?
2. Are you networking as effectively as you can?
3. Are you remembering to follow up so you can find out more about your fellow networkers?
3. Are you getting quality referrals for new business?
4. Does your 30/60 seconds really convey the benefits of what you do for the people you are talking to?
5. Is what you are saying having the high impact that you are looking for?
6. Could your 30/60 second pitch benefit from a re-vamp?
I offer a Pitch Review service, which for the months of August and September are being offered at an incredible 25% discount – contact me for details: email@example.com
However, if you wish to review your own pitch then be sure to consider these points:
a. Be descriptive and direct about the benefits of what you do for your audience. So many people talk about what they do and forget to talk about the benefits of their services which are more likely to get your audience listening & wanting to then engage with you later.
b. Be confident and enthusiastic about your business – if you aren’t at least enthusiastic about your work, why would anyone want to buy from you.
c. Find a great tag line to use at the end of your pitch. People will remember a catchy tag line.
d. Don’t forget to repeat your name and company name at the end of your pitch and put your tag line at the very end.
e. Practice your pitch to ensure you get the tone and pace correct within the time you have. You will find that if you use highly descriptive words, you can in fact pack a great deal of information into your pitch.
f. Try your pitch on someone independent and ask them if what you are trying to say is what they are hearing. You may be surprised to find that they aren’t. This gives you the chance to change what you are saying to get your message correct.
If I can help you with any of these points, then please drop me an email at the address above to discuss further.
As always, your comments, thoughts and ideas are invited.