Getting the 60’ Pitch or Elevator Pitch right is essential if you want to win new business. However, I have often seen very good business owners get it wrong and consequently lose business because they didn't know how to do it well. So I want to give you some tips on what to include to get you started.
WHY DO WE NETWORK?
As a small business owner, Networking should be an essential part of your Marketing mix and the Elevator or 60' Pitch is usually an expected part of attending a Networking event. Your pitch should be viewed as your shop window – it gives people a sense of what you offer.
It is your opportunity to make a great first impression on the other delegates or attendees in the room . You need to engage with your audience very quickly so you must be brief, concise but informative. You will not have time to talk about everything you do, just to give them a taste of the services you offer.
WHAT TO INCLUDE:
Include a “hook” to get people interested in talking to you further by talking about the benefits of working with you in the form of a very brief story to demonstrate those benefits.
"FACTS TELL, STORIES SELL”!
If you are attending the same group regularly, then it is fairly easy to focus on one aspect per week/month but you need to find a way to incorporate the fact that you do other things too.
KEEP YOUR CONTENT RELEVANT:
Keeping your 60 seconds relevant to the particular type of client you are looking for is important as it keeps your message clear, so your content should reflect this to help people engage with the theme to make it easier for them to see who they know who might benefit from engaging with your services.
Ensure that you present your pitch with Confidence, Authority, Clarity and Enthusiasm or Passion. If you don’t present your business in an enthusiastic manner & with confidence then your audience will not be inspired to want to engage your services.
HOW TO CLOSE:
Don’t forget to end with a reminder of your name & company name and add on the tag line if you have one. Tag Lines should be a catchy little sentence or rhyme that help people to remember you & what you do.
I hope you have gained a small insight into the mechanics of the 60' Pitch or Elevator Pitch. If you would like to know how to do it more effectively, then please have a look on this website for our "Elevator Pitch" course and "60 Second Review" service details.
Please also leave me your comments or feel free to share this content.
I look forward to networking with you.